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Nokia - now looking not only on manufacturing, but on services also

amitkankani | 22 July, 2008 15:30

Note: This blog is with respect to Indian market as I understand.

Nokia offlate has jumped into Services field too, because it has started various camps like the current USID to give not only devices to the masses, but also a complete set of services around it, so that it can provice what can be called as a complete solution.

Why is Nokia doing this? 

* One clear reason why Nokia is doing this is to fight out competition, as today in market, there are too many brands and models to choose from.

* The next big market is that of rural India, where mobile plague is at the begining of its emergence. So if anyone can truely capture it, will be a clear winner. 

What are the effects of this:

* It will make the life of farmers, villagers easier, as they can now use applications and services to improve efficiency of lot of work.

* It will create more jobs to create such applications/services.

What are the minimum requirements which Nokia should keep in mind to go ahead successfully:

* It should provide "regional language" support for its application/services, this is because, most of the rural population doesn't understand english, and can only understand their own language.

* The applications/services should be easy to use and understand with minimum complexities. The look and feel could be compromised, if by doing so, the simplicity and usability increases. 

* More over it should provide for support (something like e-choupal ref: http://www.echoupal.com) in say every group of villages/grams. This is important to create the eco system which Nokia dreams of. This need not be computer based, it can even be mobile based.

Though this is a very short blog, I hope I have been able to put across my view points, and my main intentions here are to see Nokia fulfill this dream, and I somewhere, should be a part of this.

 

Note: I am not a regular blogger, not atleast on techinical stuff, and hope will learn stlyes and rules of blogging here better in time to come :) So please comment, either on the topic or any feedbacks to improve the blogging style.

 

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