anina is a model with a passion for technology. She is a high tech fashion professional who relies upon the latest in innovation to support her highly mobile and diverse 360Fashion Business lifestyle.
360FASHION NETWORK presents
PHOTOGRAPHIC EXHIBITION OF Piero Biasion, and CLOTHING DESIGNS OF Pierluigi
Fucci, IN BEIJING, CHINA
Beijing, China June 11, 2008. 360Fashion Network proudly
announces its first network event in Beijing, China, featuring well know
photographer Piero Biasion, and Italian designer Pierluigi Fucci in the
presence of his His Excellency
Ambassador OfItaly, Roberto Sessa,
international press, fashion celebrities and Chinese dignitaries.
The
initiative will host a photo exhibition of Piero Biasion with photos bringing
together “Fashion meets Art”. Piero Biasion has been shooting fashion for 20
years and has run full circle with runway, art, fashion, ballet. The event
features a fashion show with top Chinese models wearing designs by innovative
and gifted designer, Pierluigi Fucci.
“360fashion
is excited to hold its first network event in China bringing together eastern and
western fashion communities.” say anina.net, the Founder of the 360Fashion
network.“We are introducing 360Fashion's
business network along with featuring the innovative and emerging talents in
Italian fashion through the work of photographer, Pero Biasion and the clothing
designs of Pierluigi, Fucci.”
It is our pleasure to invite you to
attend the 360 Fashion Network Event of 'Fashion Meets Art', photo exhibition
by Biasion Studio on 11 June 2008. Biasion Studio was founded by Mr
Piero Biasion in Milan, who is famed in the world fashion industry for his
unique artistic approach in photography. Mr Piero has been working
closely with top fashion magazines like Vogue, Harper's Bazaar and top
designers including Giorgio Armani, Dolce & Gabbana, Versace and etc for
the past 20 years. 'Fashion Meets Art' Photo Exhibition will showcase
Biasion Studio's collection ranging from fashion to contemporary arts, and for
the first time ever, some exclusive images of Mr Giorgio Armani at work in his
studio will be revealed to invited guests. Italian designer Mr Pierluigi
Fucci will be showcasing his collection to the guests at the exhibition
too.
Details of the event are as follows.
Date: Wednesday, 11
June 2008
Time: 1800 - 2030
Program:
1800 Arrival of Guests/Cocktail
Reception
1825 Arrival of Guest-of-Honor, Italian Ambassador to China, Mr
Riccardo Sessa
1830 Welcome note by Anina, founder of 360 Fashion
Network
1835 Introduction of Biasion Studio by Mr Piero Biasion
1840
Autumn/Winter08 Collection by Pierluigi Fucci
1850 Reveal of the Photo
Exhibition
1855 Italian Night with wine, food, music and more...
2030
End of Event
360Fashion
was founded by top model, Anina and launched in 2005 from Paris, France.
The company is self-funded. 360fashion has built the first business blog
platform custom-built for the fashion industry. 360Fashion brings together top
level fashion professionals for networking and business opportunities. We are
developing the next generation online fashion platforms together with top
technology companies.
Biasion
Studio was founded by Mr. Piero Biasion in Milan, who is famed in the world fashion
industry for his unique artistic approach in photography. Mr Piero has
been working closely with top fashion magazines like Vogue, Harper's Bazaar and
top designers including Giorgio Armani, Dolce & Gabbana, Versace.
About Pierluigi Fucci
INDEFATIGABLE
worker, profound researcher, an expert in the subject matter with its endless
technological and creative possibilities, he is appreciated for his solid, hard
working and down to earth character. He is respected moreover for his mental
agility, his fantasy and that touch of visionary audacity that should never be
lacking in any creative person deserving respect.
YOU CAN WATCH THE 360FASHION SEGMENT HERE!
Tremendous databases, wireless communications and the miniaturization of electronics provide opportunities to make major changes in the way people work and live. The Transformation Age explores the office, the marketplace, media, finances and our digital lives as they take new forms and remove the barriers of time, distance, wealth, education and even age.
THE OFFICE
The way an office looks and operates has changed dramatically in the past 50 years, and information technology - for better or for worse - has made a lot of those changes possible. Offices contain people who oversee or design products and services, market them and handle finances. I.T. continues to reduce the role of people in some of these functions while simultaneously reducing the importance of location. Anina Trepte is a high tech globe-trotting fashion model who practically runs her 360 Fashion company and web site with her cell phones.
BROADCAST TIMES ON PBS ARE HERE
ANINA DRESS UP brings reality into the virtual environment: real model, real designers, and real fashion, By bringing real-life fashion and technology together in an innovative mobile game, anina.net promotes designer talent on a global level from the palm of customers’ hands. ANINA DRESS UP opens a new market channel for innovative designers to reach future clients, by creating brand awareness through the mobile phone. It is a channel for consumers to discover local brands and new designers ahead of the curve.
ANINA DRESS UP allows the user to read insider fashion news from the experts at 360Fashion and provides networking opportunities and news about the designers featured in the game.
The primary goal of the application is to give local fashion brands global visibility in the palm of clients’ hands, and lead to new talent discovery for buyers and journalists. To create a game geared toward the fashionable, from the insiders’ global perspective.
Participating designers are London’s, ELEYKISHIMOTO, New York’s Chesley McLaren, Holland’s Jolina Jolink, Daryl van Wouw, BLUEBLOOD, Jan Taminiau, DFF’s Conny Groenewegen, China’s Zebra Woods accessories, and Belgian designer Anja Austa. Zebra Woods and Anja Austa have both designed phone jewelry inspired by the game.
Its innovative user experience: it has an offline mode memory game where the players have to recreate the outfit shown to them under one minute. It has an offline free mode where players can mix and match their own outfits in their own time, with an online component for downloading new outfits to anina’s closet. When the player has finished making their own outfit combination in the phone, they can send the data via GPRS to an online gallery. In the online gallery, the public can vote and comment on the outfits.
Innovative technology is at the core of ANINA DRESS UP and is based on the following combination: Flash Lite by Adobe Corporation, collaboration with i2 tecnologia from Brazil, and anina.net’s interactive media approach. By bringing fashion drawings & information into the palm of players’ hands, designers can get their brand name out in innovative and effective ways.
Anina.net / Nokia Champion
Anina is a model with a passion for technology and the founder of the 360Fashion Network. She is a second year Nokia Champion, and wishes to encourage women world-wide to beautiful, intelligent, and technological. www.anina.net
i2 tecnologia Felipe Andrade / Nokia Champion
i2 tecnologia is a web and interactive company based in Brazil. Utilizing Adobe’s Flash Lite™ technology, i2 tecnologia provides innovative ideas and immersive experiences to the screens of mobile handsets, while driving the next evolutionary step in mobile content by delivering content to any device with a screen.
www.i2technologia.com
360Fashion Network 360Fashion is a network of high level fashion professionals using the latest web 2.0 and mobile technologies to create online media. 360Fashion is building a bridge between fashion and technology. www.360fashion.net www.360fashion.tv
Anina, of Anina.net, model and founder of the 360Fashion Network,
launches the ANINA FASHION TRIVIA mobile game together with MobileRated.com!
ANINA FASHION TRIVIA brings reality
into the virtual environment: real model, real designers, and real fashion. By
bringing real-life fashion and technology together in an innovative mobile
game, anina.net sharpens the fashion knowledge of any geek in the palm of their
hand. ANINA FASHION TRIVIA is
also a channel for consumers to discover fashion, learning facts that they may
not have known about the clothes they wear. The game queries about
past fashion history and current fashion knowledge garnered from the 360Fashion
Network professionals.
Java technology is at the core of ANINA
FASHION TRIVIA and the game is created in collaboration
with the online free mobile gaming portal, MobileRated.com, and graphic artist
Yun Chen.The primary goal of the application is to
create a fun, multiple choice application for people to learn about fashion in
an interactive way. Players can test their own fashion trivia expertise,
play in groups, or play against one another!Using
mobile technology allows players to amuse themselves with their friends anywhere,
at anytime, with their mobile device.
Anina is a model with a passion for
technology and the founder of the 360Fashion Network. She is a second year Nokia
Champion, and wishes to encourage women world-wide to beautiful, intelligent,
and technological.
Yun is a student in learning and
loves creating beautiful things. He enjoyed 3 years product design and is now
studying media technology. In the future he hopes to create more beautiful
things.
MobileRated.com is your #1 source
for free mobile phone games. From this site, you can browse or search for the
games you want and either download them to your PC or directly to your phone.
360Fashion is a network of high level
fashion professionals using the latest web 2.0 and mobile technologies to
create online media. 360Fashion is building a bridge between fashion and
technology.
i saw something at the smart phone show that really made me worry for nokia. motorola has created a top of the line video editor, that surpasses the nokia video editor that i have been using forever. until now the only good video editor was by nokia, but this video editor in the moto smartphone, was amazing!
text overlay, background color change, transitions comparable with windows movie maker, text animations, and many effects options. i made this video with the demo software.
if moto come out with this powerful of a video editor, all those youtube like services are soon going to be filled with amazing mobile videos. i hope this post will get the attention of the platform builders!
This week i am have been invited to present 360Fashion and be a mentor at the Nokia sponsored, XmediaLab. 360Fashion reporters are creating a live reportage on the XmediaLab Singapore conference. anina.net commands a team of 5 local reporters together with three, 360Fashion pro's who are creating videos, photos, live feedback articles directly from within the event. Working with the University of Technology students and local pro bloggers, 360Fashion brings with the N95 a real-time coverage of the events and the people behind XmediaLab. Using Nokia widsets, everyone can follow along with the XmediaLab events right in the palm of their hand. Thank you to Nokia Asia for loaning us the N95 devices so that my team and i could bring this great coverage from the Digital Art and Media worlds. Please join us and leave some comments on the blog, download the widset. There's a lot of amazing people speaking here today! www.xmedialab.typepad.com
Today i was invited to give a speech about 360Fashion at the University of New York. I talked about and showed how to use the mobile as a content creation and publishing tool. I was especially excited to give this speech today because the entire class is women! The New York Post teacher, David Handshu, told me when he invited me to give a lecture on 360Fashion and anina.net, which is where my motivation came from to fit it in to my schedule here in new york.
i have to admit, i really was not a person to like school when i was growing up. i was always the one experimenting and doing things apart from the pack. i would often be totally bored in school, and get in trouble for not being attentive--even accused of cheating on tests after when i would set the top curve and have to take them over, only to score higher. i did not like school at all. i felt i did not fit in and it was too old fashioned. teachers would pose tests to me as challanges and promise me A's if i could answer the questions right, and then when i did--they would say they were joking and not give me an A for the whole semester. many times i stumped teachers with my answers or question, making them feel inadequate because they could not answer my questions. they often made me out to be the lazy student and the slacker--but i just enjoyed to learn on my own. by the time i got to the arts school where i was accepted with scholarship for the big paper i wrote to get in, even though i had finally a place to nurture me and support me with equipment and who encouraged experimentation--i just wanted to get out of school and get to europe. i regret not having taken advantage of the facilities that were available to me. i remember specifically in the first ever video class that they made, i went out and got my friend Adam from the music program to write some original music, and i went with the video camera to great lenghts to create a whole story in black and white about time and the movement of time. i waded out into a lake with the camera with a bag to film the fish and ran my watch under water and filmed it, even did timelapse photography and spliced it in. when we showed our videos--i garantee you mine was a real film, and the others were just sloppy filmings of what we would call now YOUTUBE. it made me mad in the second assignment that everyone copied me...so i worked on the third assignment with graphics--again copied in the fourth class.
the long and the short of it is to say, i really didnt like school. so you can imagine now on my third invitation from a major university to give a lecture on 360Fashion, that i could never imagine in my wildest dreams that i would EVER set foot in a school again--let alone be giving lectures as an expert in them. it's a very strange feeling after disliking school for so long. it left me with a crazy feeling inside--i really liked showing the students new things and helping them to think laterally. after the class the teacher was so overjoyed EVEN HE said he wants to join 360Fashion....kinda funny...and 7 of the students all wanted to be a part of 360Fashion and one girl wants to write about me for her journalism class...not a bad start in NYC....
NYU has gotten all new fascilities that are amazing! check it out here--these stylish classrooms and computer hangout lounges actually INSPIRED in me the feeling of wanting to go to school--especially when i saw the video editing and television suite--boy would like to experiment with what i am doing and broadcast television...as always my equipment budget out numbers my ability to test my ideas....someone out there own a TV station feel like making some experiments........?
IMG WORLD banned from the catwalks this year all "unprofessional equipment". their concern is the quality. i discussed this issue with IMG WORLD online media head, and he said simply [i paraphrased it as best i could], "fashion is about beauty. fashion is about quality. designers spend 100,000 and more on presenting their collections during the fashion week. what is the point of spending so much money, if the results will be a blurry, fuzzy, video online? this does not serve the designers, and it does not serve the the consumers, and it serves no purpose. you have to choose the right tool for the right situation, and currently cellular technology and consumer electronics products do not produce high enough quality results for the fashion industry."
while i would in one regard totally agree with him, from a personal perspective i would have to agree with robert cringely when we spoke during my PBS interview (they are making a documentary on me during the fashion week). if no one pushes the envelope--how will the technology evolve? if i don't make tests, try out new things, make experiments live, then how will the technology get better.
here you can see the interview with top photographer, randy brooke, where i asked him why with my n93 did i get pixelation and color variation on the catwalk. you can see here a video i uploaded with my n93 (still the superior device in my opinion for fashion quality video) and a test device n95 loaned to me by nokia. the light meter in the n95 is MUCH WORSE, (along with other featured they have eliminated from the video editing software). the video is completely washed out in the n95 video of the same show.
AUGUST 30th, 2007
CUC Communication University of China
[11:07:56 PM] Uli Weinberg says: No.1. East Street, Dingfuzhuang, Chaoyang District, 100024, Beijing
i have been invited to speek about 360Fashion and mobile video at the CUC in Beijing! their summer program is being lead by Ulli Weinberg from the HFF university in potsdamm, and this summer he is teaching about short film production. well, you don't get much shorter than a mobile video, and with all the power of the video editing capabilities in the s60 device, i will be pleased to present to the students my tricks and tips for mobile video making.
the mobile phone is a growing media channel, and in my opinion, creating a mobile movie with a HD camera, editing it in final cut pro, and then bringing it into the mobile device--is not the best way to go about it. granted, currently, muvee is the only application that allows you to overlay pre-programmed graphics in the mobile phone. however, i believe by looking towards the trends of the s60 platform (offering 3 different video editing propositions), you can not rule out the mobile as becoming the initiating device.
Chinese-German jury accepted 11 Projects for 2007 !
i realize now that currently the mobile video editing suite is not comparable to final cut pro, however i do believe that creative people can create with ANY device. by making experiments with the s60 tools, one can come up with some great surprises of DIGITAL COMBUSTION only available by using the specific device. i know what every phone can do and what video effect it will have from the 7650 to the 6630 to the 6680 to the n70 to the n93 and now to the n95. each device has a specific light meeter, a start time, a stop time, a video quality, and more that lead to different effects.
while everyone in the world is going from the TOP down, 360Fashion is going from the BOTTOM up. i guess it's all about perspective. maybe cuz i played with miniatures as a child, i think small, which as the devices progress, could lead to something big... ;D
anina.net organized five 360Fashion Reporters to report LIVE from the fashion week to the www.360fashion.tv and AIFW blog. Supported by KPN, 360Fashion brought fashion to the door of Holland with their real time coverage. 360Fashion and KPN made test with the COMVU system for live streaming from the catwalks, interviews, and surrounding events. These first tests using the cellular networks to bring real time reporting into the hands of the local professional's was fundamental in laying the ground for future fashion reporting. Thanks to Nokia Technology, 360Fashion is pioneering in the real time reporting space, by teaching and training non-technical people how to use the latest web 2.0 and mobile technologies for their benefit and promotion. Real life application and communication of technology is the key for reaching a wide-range, user adaptation. Taking the "scary stuff" out of technology, by giving hands on training and practical application in the proven 360Fashion methods, is supporting the mobile industry.
Empowering women to use cellular technology and supporting fashion is the way we can reach a new market share in the mobile industry that currently is being frightfully ignored.
radka, most sr member of 360Fashion amsterdam filming with n90
these are the women who are the role models for what kind of jobs women in the fashion industry can have.
who do these girls have to look up to? why are they not using their cellphones the way guys do? because there's nothing out there for them really to do in their mobile phones and no one to show them--except 360Fashion Pro's.
backstage its a lot of waiting...so having 360Fashion in your phone gives you something to do.
women loved the 360Fashion widset in their phones...cuz it works on all devices. go widsets!
this hair can give you better reception on your phone...(joke)
amsterdam fashion week saw a big technology influence. this dress looks like it's out of bladerunner movie.
running around the fashion week with 3 phones is normal for me.
what i liked best about this amsterdam fashion week is that i started training 2 models, layla and rowenda. you can see their reporting on the 360Fashion TV. it's really important to help young models learn to be presenters--for their future jobs!
Hat's off to the AIFW, for innovating with technology and entering the mobile era with their real time reporting. they are truely dedicated to promoting their new designers through the new media channels! Hat's off to 360Fashion Reporters for the great start in working together with the AIFW!
This month if you are in Finland, stop into your local magazine store and pick up a copy of INNOVA MAGAZINE. Innova has written an article about me and the 360Fashion network. i would love to know what is says, but it's totaly in Finnish.
360Fashion announce, their new mobile magazine! Download it into a host of mobile devices and enjoy the best articles of the month. Individual publication also can be downloaded by the individual members! Free to download. Must have gprs turned on to download. Send us your feedback! Free download to your phone:
360Fashion announce the first trials in Location Based Services, by creating a 360Fashion Map of Fashion with Pikeo, a photo sharing platform by Orange.
360Fashion uploaded photos during the past A/W 2008 Fashion Shows in LONDON, MILAN, PARIS, AMSTERDAM. Zoom in and out of the map, or click on the photo albums to see where the event or designers are located. search out the sample map photo locations and events on the map. sign up and submit your own photos geo-located with pikeo tags of WHO, WHAT, WHERE. if the tags are the same on two accounts, and the members are friends, then they can share eachother's photos geo-located on eachother's maps. it's a very nice feature of pikeo.
Copyright protection is a fierce topic in the fashion industry, and the laws surrounding the photo rights and creation rights intense. Style.com are under attack from the Federation de la Couture in Paris, France. The importance of working with FASHION PROFESSIONALS is more needed than ever. Internet speed is bringing the collections to the public before going into manufacturing. This is allowing copy cat cheap production and unethical laborcounterfiet pieces to be produced.
360Fashion Shopping solves these issues by not releasing the photos before they are present in the stores, unless we have permission from the authorised 360Fashion photographer, who has obtained written permission from the Designers.
360Fashion consulted with the Federation de la Couture to understand the concerns of the Federation, and 360Fashion consulted with photographers in LONDON, MILAN, PARIS, and AMSTERDAM, to understand the photographer's side of the story. anina.net has in mind several technological solutions to the problem that creates a win - win situation for Designers, Federation, Photographers, and 360Fashion mobile reporters. 360Fashion demo'd the mobile 360Fashion magazine to the head of the Federation, and showcased the web technology of Pikeo. anina.net recorded all the feedback from the Federation, in order to understand how technology could solve the problem.
stay tuned for the technological soloution created by 360Fashion in responce to these issues.
Working with knowlegeable FASHOIN PROFESSIONALS, understanding the protocol in the PR and COMMUNICATION meathods, permission agreements, and that have the personal trust of the Designers is essential to a successful web 2.0 and mobile execution.
This collection is inspired by the 17th century still-life paintings, wich showcase beauty, richness and prestige but reveal decay when you look closely, it seeks how to show the subtle, uneasy details of modern life. On the surface, people are striving for succes, wealth and happiness, but underneath, fear is taking over. This feeling of threat is woven into this collection as subtly as the rotten fruit and insects are painted into 17th-century fruit bowls.
The scarfdesign is based on the known PLO scarf, the design reflects on the conflicting connotations of this piece of clothing, used as a religious, terrorist, subculture or fashion icon.
The pixel prints are downloadable images from Nokia phones and show a sign of the present time.
with orange having given out really great pins. mac on-off buttons. would look great on the runway!
all in all it's been a great year for both modeling and technology! i hope to encourage all young women out there to create and experience more with technology.
who knows what innovations 2007 will bring!
somehow, fashion is still stuck on polaroids, but thanks to 360Fashion.net, we are fixting that.
here's a little "word-up", to our techno friends from the 360Fashion world for 2007: listen up all you engineers and developers!
dont wear white socks with sandles if you want to get ahead in business. never underestimate the power of the first impression. practice up your 30 second elevator pitches. remember that with men, women look at their shoes to judge them and men judge by their mobiles. get yourself on to 360Fashion and find out what you need to be wearing from the professionals, to sign the multimilliondollar deals in style.
keep up with the latest trends in fashion and technology. defect to 360Fashion.
anina is a model with a passion for technology. She is a high tech fashion professional who relies upon the latest in innovation to support her highly mobile and diverse 360Fashion Business lifestyle.