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anina is a model with a passion for technology. She is a high tech fashion professional who relies upon the latest in innovation to support her highly mobile and diverse 360Fashion Business lifestyle.

360Fashoin Shopping Map of Fashion

slimpixi | 22 May, 2007 00:49

360Fashion announce the first trials in Location Based Services, by creating a 360Fashion Map of Fashion with Pikeo, a photo sharing platform by Orange.

360Fashion uploaded photos during the past A/W 2008 Fashion Shows in LONDON, MILAN, PARIS, AMSTERDAM.
Zoom in and out of the map, or click on the photo albums to see where the event or designers are located. search out the sample map photo locations and events on the map. sign up and submit your own photos geo-located with pikeo tags of WHO, WHAT, WHERE. if the tags are the same on two accounts, and the members are friends, then they can share eachother's photos geo-located on eachother's maps. it's a very nice feature of pikeo.

Copyright protection is a fierce topic in the fashion industry, and the laws surrounding the photo rights and creation rights intense. Style.com are under attack from the Federation de la Couture in Paris, France. The importance of working with FASHION PROFESSIONALS is more needed than ever. Internet speed is bringing the collections to the public before going into manufacturing. This is allowing copy cat cheap production and unethical labor counterfiet pieces to be produced.

360Fashion Shopping solves these issues by not releasing the photos before they are present in the stores, unless we have permission from the authorised 360Fashion photographer, who has obtained written permission from the Designers.

360Fashion consulted with the Federation de la Couture to understand the concerns of the Federation, and 360Fashion consulted with photographers in LONDON, MILAN, PARIS, and AMSTERDAM, to understand the photographer's side of the story. anina.net has in mind several technological solutions to the problem that creates a win - win situation for Designers, Federation, Photographers, and 360Fashion mobile reporters. 360Fashion demo'd the mobile 360Fashion magazine to the head of the Federation, and showcased the web technology of Pikeo. anina.net recorded all the feedback from the Federation, in order to understand how technology could solve the problem.

stay tuned for the technological soloution created by 360Fashion in responce to these issues.

Working with knowlegeable FASHOIN PROFESSIONALS, understanding the protocol in the PR and COMMUNICATION meathods, permission agreements, and that have the personal trust of the Designers is essential to a successful web 2.0 and mobile execution.