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anina is a model with a passion for technology. She is a high tech fashion professional who relies upon the latest in innovation to support her highly mobile and diverse 360Fashion Business lifestyle.

360FASHION & AIFW -- POWER OF MOBILE REPORTING

slimpixi | 03 August, 2007 15:58

360Fashion is proud to announce that the Amsterdam Fashion Week has become a member of the 360Fashion Network.

This past amsterdam fashion week, 360Fashion created a real time blog for the AIFW, sponsored by the Amsterdam Aiport Area, iamsterdam, and KPN.

anina.net organized five 360Fashion Reporters to report LIVE from the fashion week to the www.360fashion.tv and AIFW blog. Supported by KPN, 360Fashion brought fashion to the door of Holland with their real time coverage. 360Fashion and KPN made test with the COMVU system for live streaming from the catwalks, interviews, and surrounding events. These first tests using the cellular networks to bring real time reporting into the hands of the local james and anina.net using nokia technology

james and anina.net using nokia technology

professional's was fundamental in laying the ground for future fashion reporting. Thanks to Nokia Technology, 360Fashion is pioneering in the real time reporting space, by teaching and training non-technical people how to use the latest web 2.0 and mobile technologies for their benefit and promotion. Real life application and communication of technology is the key for reaching a wide-range, user adaptation. Taking the "scary stuff" out of technology, by giving hands on training and practical application in the proven 360Fashion methods, is supporting the mobile industry.

Empowering women to use cellular technology and supporting fashion is the way we can reach a new market share in the mobile industry that currently is being frightfully ignored.

Radka, the most SR member of 360Fashion amsterdam reporting from backstage

Radka, the most SR member of 360Fashion amsterdam reporting from backstage

radka, most sr member of 360Fashion amsterdam filming with n90

reporting from street lab

these are the women who are the role models for what kind of jobs women in the fashion industry can have.

streetlab future techno girls

who do these girls have to look up to? why are they not using their cellphones the way guys do? because there's nothing out there for them really to do in their mobile phones and no one to show them--except 360Fashion Pro's.

male model communicating back stage at AIFW

male model communicating back stage at AIFW

backstage its a lot of waiting...so having 360Fashion in your phone gives you something to do.

editors texting

women loved the 360Fashion widset in their phones...cuz it works on all devices. go widsets!

anteni?

this hair can give you better reception on your phone...(joke)

kpn marketing

MANY THANKS TO KPN (marketing team of amsterdam pictured above with anina and james) FOR THE SIM CARDS SO WE COULD DO THE REAL TIME REPORTING!! KPN were the sponsors of the LICHTING young designer competition. This is a first in the cellular world in amsterdam that an operator supports fashion. THANK YOU TO KPN FOR YOUR SUPPORT.
KPN LICHTING

the winner of the competition won a cash prise to produce his collection and support from the amsterdam fashion week.

serious techno influence

amsterdam fashion week saw a big technology influence. this dress looks like it's out of bladerunner movie.

techno girl

running around the fashion week with 3 phones is normal for me.

what i liked best about this amsterdam fashion week is that i started training 2 models, layla and rowenda. you can see their reporting on the 360Fashion TV. it's really important to help young models learn to be presenters--for their future jobs!

Hat's off to the AIFW, for innovating with technology and entering the mobile era with their real time reporting. they are truely dedicated to promoting their new designers through the new media channels! Hat's off to 360Fashion Reporters for the great start in working together with the AIFW!