AUGUST 30th, 2007
CUC Communication University of China
[11:07:56 PM] Uli Weinberg says: No.1. East Street, Dingfuzhuang, Chaoyang District, 100024, Beijing

i have been invited to speek about 360Fashion and mobile video at the CUC in Beijing! their summer program is being lead by Ulli Weinberg from the HFF university in potsdamm, and this summer he is teaching about short film production. well, you don't get much shorter than a mobile video, and with all the power of the video editing capabilities in the s60 device, i will be pleased to present to the students my tricks and tips for mobile video making.

the mobile phone is a growing media channel, and in my opinion, creating a mobile movie with a HD camera, editing it in final cut pro, and then bringing it into the mobile device--is not the best way to go about it. granted, currently, muvee is the only application that allows you to overlay pre-programmed graphics in the mobile phone. however, i believe by looking towards the trends of the s60 platform (offering 3 different video editing propositions), you can not rule out the mobile as becoming the initiating device.


Chinese-German jury accepted 11 Projects for 2007 !

i realize now that currently the mobile video editing suite is not comparable to final cut pro, however i do believe that creative people can create with ANY device. by making experiments with the s60 tools, one can come up with some great surprises of DIGITAL COMBUSTION only available by using the specific device. i know what every phone can do and what video effect it will have from the 7650 to the 6630 to the 6680 to the n70 to the n93 and now to the n95. each device has a specific light meeter, a start time, a stop time, a video quality, and more that lead to different effects.

while everyone in the world is going from the TOP down, 360Fashion is going from the BOTTOM up. i guess it's all about perspective. maybe cuz i played with miniatures as a child, i think small, which as the devices progress, could lead to something big... ;D

360Fashion is proud to announce that the Amsterdam Fashion Week has become a member of the 360Fashion Network.



This past amsterdam fashion week, 360Fashion created a real time blog for the AIFW, sponsored by the Amsterdam Aiport Area, iamsterdam, and KPN. 

anina.net organized five 360Fashion Reporters to report LIVE from the fashion week to the www.360fashion.tv and AIFW blog. Supported by KPN, 360Fashion brought fashion to the door of Holland with their real time coverage. 360Fashion and KPN made test with the COMVU system for live streaming from the catwalks, interviews, and surrounding events. These first tests using the cellular networks to bring real time reporting into the hands of the local professional's was fundamental in laying the ground for future fashion reporting. Thanks to Nokia Technology, 360Fashion is pioneering in the real time reporting space, by teaching and training non-technical people how to use the latest web 2.0 and mobile technologies for their benefit and promotion. Real life application and communication of technology is the key for reaching a wide-range, user adaptation. Taking the "scary stuff" out of technology, by giving hands on training and practical application in the proven 360Fashion methods, is supporting the mobile industry.

Empowering women to use cellular technology and supporting fashion is the way we can reach a new market share in the mobile industry that currently is being frightfully ignored.


radka, most sr member of 360Fashion amsterdam filming with n90


these are the women who are the role models for what kind of jobs women in the fashion industry can have.


who do these girls have to look up to? why are they not using their cellphones the way guys do? because there's nothing out there for them really to do in their mobile phones and no one to show them--except 360Fashion Pro's.



backstage its a lot of waiting...so having 360Fashion in your phone gives you something to do.



women loved the 360Fashion widset in their phones...cuz it works on all devices. go widsets!


this hair can give you better reception on your phone...(joke)



MANY THANKS TO KPN (marketing team of amsterdam pictured above with anina and james) FOR THE SIM CARDS SO WE COULD DO THE REAL TIME REPORTING!! KPN were the sponsors of the LICHTING young designer competition. This is a first in the cellular world in amsterdam that an operator supports fashion. THANK YOU TO KPN FOR YOUR SUPPORT.

the winner of the competition won a cash prise to produce his collection and support from the amsterdam fashion week.



amsterdam fashion week saw a big technology influence. this dress looks like it's out of bladerunner movie.





running around the fashion week with 3 phones is normal for me.



what i liked best about this amsterdam fashion week is that i started training 2 models, layla and rowenda. you can see their reporting on the 360Fashion TV. it's really important to help young models learn to be presenters--for their future jobs!

Hat's off to the AIFW, for innovating with technology and entering the mobile era with their real time reporting. they are truely dedicated to promoting their new designers through the new media channels! Hat's off to 360Fashion Reporters for the great start in working together with the AIFW!