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anina is a model with a passion for technology. She is a high tech fashion professional who relies upon the latest in innovation to support her highly mobile and diverse 360Fashion Business lifestyle.

Teknomalli Anina -- INNOVA MAGAZINE

slimpixi | 22 June, 2007 05:40

innova magazine article
This month if you are in Finland, stop into your local magazine store and pick up a copy of  INNOVA MAGAZINE. Innova has written an article about me and the 360Fashion network. i would love to know what is says, but it's totaly in Finnish.
if you cant see this animation click here, it's cool!
anina.net
i am always doing my best to bring technology into the fashion magazine space and to use my name and image to make technology glamorous. i hope in this way that other girls will see the value proposition of the mobile, and begin using internet, video, and other mobile services. currently it makes me really frustrated when i talk to my model friends who are not from western countries, but from Latvia, Poland, Ukrain, Russia, Brazil, Columbia, and other emerging places, and i hear them say that they don't need the internet. that they dont need internet on their mobile phones. that they are not interested to study web design, or computers.

they say that they don't need it for their future. they say email is great and that they have computers everywhere where they can browse the web. why should they pay for mobile internet (also, most of the time they have pre-paid phone cards so they would not be able to do it anyway). they ask me why they should use their mobile phones for anything other than to make phone calls and send sms.

i think the main reason for this is because on operator portals, there is only sex, sports, cars, and male dominated services available and nothing suitable for women. they go there once, don't find anything that appeals to them--no value proposition--and they don't come back. i think this lack of interest is also because there are not strong female role-models. i think it's because games too are shoot up and violent, or too frilly-silly-simple for interesting play. i think it's because there are not enough women designing services, or games/applications to suite women.

i hope to change this by creating applications and services that will motivate women to give the phone a wider application for women beyond just phoning and texting. i work to change this lack of interest also by using my influence--showing how i use mobile internet and how it helps me do business faster, on an international level, and communicate better. i am always looking for 3rd party mobile companies to create games that are compelling for girls, and though 360Fashion Network's strong role models of Vivianne Blassel, Diane Pernet, Iris Brosch, Rebekah Roy, and Susie Hollands to appeal to a wide array of women in all age demographics. i do this also by speaking out in articles such as the one in INNOVA magazine, and i see the results of my influence when i receive a lot of emails from women saying tney never knew you could do so much with a phone or use it in these additional ways. i reach out to non-technical people and influence/motivate them to surmount the their techno-disappointment / phobia, to give the mobile another try. i am very happy when fashion magazines find interest in me and write about what i am doing because it also gets them thinking about how they can bring more technology into their traditional media space.

if anyone can tell me what the article says though, that would be great!

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