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First impressions from Adobe MAX

hartti | 24 October, 2006 21:12

First day and the keynote of Adobe MAX conference are now history. Few comments.


First of all, this is not Flash-only conference (like I described this event in my previous post), but a conference for all users of Adobe products.

 

I was pleasantly surprised of the discussions I had at the Nokia booth with Flash and Flash Lite developers. Even though basic questions, like "what is Flash Lite" were voiced a few times, I have also had numerous discussions with developers already deeply involved with Flash Lite development or seriously considering in starting mobile development.

 

Of course the question about Flash Lite markets was asked a number of times. During the keynote Adobe mentioned that Flash Lite is available on over 100 million handsets worldwide. So far Flash Lite is available on 31 Nokia devices (although most of them on other markets than in U.S.).

 

How to then sell the apps? A number aggregators, like Jamba, Jamster, Handango, and Nokia Software Market distribute Flash applications and the applications can be wrapped with OMA DRM.

 

In general, much more people are attending this conference than I really expected. An Adobe employee mentioned that about 4,000 people are expected. Many of them attended the keynote this morning, which included a nice intro by Blue Man Group and a couple of announcements. I especially liked the Soundbooth sound editing application for us non-audio professionals (available soon through Adobe Alpha Labs). With that app Adobe seems to have captured the final missing piece of digital media publishing.

 

 
 

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