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My notes from the 20 tips and tricks session (attendance about 50 people) by Alessandro P (biskero), Darren O, Scott J, and Dale R.  I expect the slides to be available somewhere, sometime... as these notes are not always very clear :-)

• Make the app work first (before making it pretty) - remember to also add Exit button 
• Stay below 70% memory
• Remote Data and Flash Lite - remember data costs, name-value pairs are still powerful, remember getURL, 3gp for video and aac for audio, for FL 3 use flv, avoid using XML whenever possible for large amounts of data, SWX
• A challenge with Flash Lite and firmware updates, as there are differences between FL2 qand FL3 - WURFL (as you would need to know about which FL version you are running on)
• Optimize your loops - negative while-loops are fastest of all, avoid function calls in loop condition (instead run it once before loop if value does not change)
• Join the deprecation appreciation society - even though the some old FL1.1 functions are deprecated, they might still be faster than the new replacements from AS2
• Use the keypad on the phone for navigation (an remap your numeric keypad on the PC to "simulate" phone keypad, which is reversed, meaning 2 is up and not down... this means both device central and PC's Web browser)
• Test automation through Device Central- create a device set, and run the same test on all devices (you could also take a screenshot of every test run for examination)
• Remote on-device testing - leverage Nokia RDA and Mobile Complete by Device Anywhere
• Device profiling - test the devices with FPS monitors or use the Device Central profiling features
• Extending Flash Lite (will be available Adobe MAX) - possibilities: KuneriLite, Janus, Flyer, Sony-Ericsso's Capuchin, SWF2Go, there is also an article
• Business tip #1: Know where your content is going to end up,  regional differences, differences between manufacturers, etc.
• Business tip #2: Know the market - what kind of content is popular in your target markets?
• Business tip #3: Grab your customer in less than 60 seconds - spend time in making sure you get the customer to download your content, it has to stand out from the competition
• Business tip #4: Use Flash for its strengths
• Business tip #5: Becoming a mobile millionaire takes time

The Adobe MAX Keynote this morning was again very interesting with lots of cool guest presenters. Even the First Lady of California, Maria Shriver, was on the stage talking about the California Legacy Trails project. Other guests included representatives from New York Times, Salseforce.com, Disney Interactive, Google (Andy Rubin) etc. (BTW, the best quote of the keynote came from Salesforce.com representative, who started his talk describing how everyone sees enterprise applications pretty boring: "The enterprise software has been where innovation has gone to die."

I am not going to mention all the bits and pieces which were mentioned during the 2-hour event (as I am sure, there are multiple, minute-by-minute write-ups available on the net), but I'll pick a few highlights.

Project (RED) seems like a great initiative to help fighting AIDS in Africa.

Tour de Flex "is a desktop application for exploring Flex capabilities and resources, including the core Flex components, Adobe AIR and data integration, as well as a variety of third-party components, effects, skins, and more." Apparently there are more than 200 examples with code already...

Hot from the enginering oven: Flash 10 was shown playing in a couple of mobile devices (N85, Win Mobile, Android) inside browser. There was also a teaser note about iPhone, but nothing concrete yet.

As noted before, all Forum Nokia web sites will be unavailable this coming weekend (November 8th and 9th). We apologize for the inconvenience!

On another note, the performance fix I wrote about earlier was taken into use today for Discussion Boards as well. The statistics show significant performance improvement for people accessing the site especially outside Europe. And in my personal opinion, the discussion boards are really working faster for me here in U.S.