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The battle for mobile market - Yahoo and Microsoft

cool_li | 06 March, 2008 13:22

Yahoo is continuing to release new products. as Microsoft looms in the background.

This month Yahoo released Yahoo Go 3.0 and Yahoo OnePlace, a mobile content management service. It also added new partners for Yahoo Mobile Widgets, all for the European market. The mobile space is a big area of opportunity and, according to analysts, none of the giants have yet to establish themselves as the key player in the mobile space.


The Yahoo mobile operating system, which is already available in the US, will be available in a number of European countries, and European-based widgets will be accessible on Yahoo's mobile browser. In the next couple of months, Yahoo mobile users in France, Germany, Italy, Spain and the UK will be able to access localized services from new mobile widget development partners including Eurosport, Xing, eBay, MySpace and Dopplr.

Yahoo Go 3.0
A whole new version of the free Yahoo! Go! on-device portal. Version 2 was actually pretty handy, including mapping and routing and support for built-in GPS. Version 3.0 claims better email handling, more news, satellite maps, live traffic. Sounds a bit like Google's portfolio, except that here it's all in the one Java application. Worth a try? Type get.go.yahoo.com into your smartphone's browser.
 

Yahoo OnePlace

Yahoo! onePlace™ brings together all your interests, passions and important information into a single location, creating a rich, highly personalized experience around it for you. Everything is instantly organized, dynamically kept up to date, and served up to you the way you want.

 

Microsoft, too, is vying to compete in the emerging mobile space. This week, the software giant released its own mobile offering. Microsoft has partnered with Nokia to release Silverlight, a mobile operating system for the S60 platform on Symbian OS smartphones. Silverlight is a cross-browser, cross-platform plug-in for interactive applications.

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