It was a great turnout. Many friendly faces and everyone avidly interested in the discussion pannel and the panelists themselves:

Weihan Liu from Nokia Ventures was in the hot spot and being asked many questions about the type of investments in mobile that Nokia are making. Greg Shea from RIM commeted on the app strategy and what investors are looking for. Roger Peng told great stories about aquisitions and law in China for mergers. Mr Zhang served as an example of a startup in China targeting 3G customers with a video advertising platform.

Moderated by Benjamin from Mobile Monday here's some qotes to the best of my abilities:

GENERAL VIEW ON MOBILE

Weihan Lu [Nokia]: Great to be in the mobile business. Dataplans are coming down. I can only encourage the entire value chain to see good investment opportunities.

Zhang: Great time gone far and beyond communication device. Its a mini computer. How to do and what value you can bring. 600Million people in China-huge hidden market.

Greg Shea [RIM]: Netscape changed computing and connected ready users to internet. That's where we are now [in mobile]. RIM will have a fund next year [to fund applications].

Benjamin [MM]: What's the exit plan?

Rodger: Small boom happening now We see more activity. Unicom contracts with Apple. People are looking for companies in the growth stage. That's a lof activity now.

Benjamin: What's hot in Mobile today?

Weihan Liu: Gprs increase - companies doing games - sns - are shor term. Ecommerce, local content tier 1 China. Tao Bao comes to mobile. Payment will change.

Zhang: Take video out - do you need 3G? Its for video. It will take time for video app that users like to use enhanced advertising solutions over video. Lin up content to users plus advertising will really be significant and profitable in few years.

Benjamin: Facebook application company plus iphone is the talk and investment in silicon valley. Are people really making money in mobile?

Greg Shea: Converged eco system - divice plus content plus application-hats off to iphone with their own app world. quality apps are the best. Enabling major carriers to improve their application worlds. RIM has never seen operators as dumb pipes. How to make ongoing experience is optimized different stores with different business models. Enabling the carrier and application developers to make money. You will see a shake out. You'll see confederations mergers. Gamming, SNS and video rendering.

Benjamin: What applications are interesting for you Weihan [to invest in]?

Weihan Liu: Have bandwidth environment. 1/4th is games. What is unique about [the Apple] app store?

Rodger: Still lot of growth. 10's of million of us see ecommerce is another target on the phone.

Benjamin: Mobile ecommerce market is way bigger in Japan than games...

Zhang: 3G? Must be compelling apps more powerful cpu's, etc. More bandwidth intensive apps that mimic TV and this will drive demand [for 3G].

Greg Shea: Not like business will be delivered when 3G comes. Focus on your effectiveness on the 2G cuz then you will be greater on 3G.

Weihan Liu: 3G wont take off in China until you have flat rate.

Benjamin: Where is the best place to be in the value chain? What's the good position with more opportunities?

Greg Shea: Apps, games, and ecommerce. mobile funding for ecommerce. People with clean effective efficient experience. If ou're from the west make sure you have a good Chinese partner because there will be areas that are grey. That is where the opportunities are.

Rodger: Follow the crowd until something happens. Set up business until someone tells you you cant do it.

Greg Shea: Asia listing in Shanghai indicate..;.unless something doesnt go sidways...you'll see listing of western companies in this country.

Weihan Liu: Most attractive apps? Application services content space. Entertainment. Gaming. Ecommerce. What is your edge? special secret sauce? What's the difference from the big players?

Anina.net to Greg Shea: Why is the lowest priced appliction in the app store of blackberry 2.99, when the iphone and nokia base price is at 99cent?

Greg Shea: It's the blackberry brand position: more advanced users on blackberry. Stronger, more loyal connections to developers. We make the developer make money, and the carrier make money, and therefor everyone is financially stronger.

It is a glorious day today, sun is shining and I'm on the front page of the Nokia Ovi store! Get up and get your phones out and support me with some comments and ranking for my Backstage Fashion Model Application. Download it and follow along with me on my next adventures! I'm off to China for a job on Saturday so stay tuned to your mobiles for some backstage action. No idea what will happen--off the plane and into action! Hopefully there will be wifi along the way in Narita Airport and Detroit (doubtful).

Entering an app in the Ovi store is no small feat--I have to say it's not the easiest of the 3 platforms out there. However, considering the amount of Nokia users out there, it is certainly the largest. I am very grateful to my friends Robin and Flash at mippin, without whom I would never have gotten approved (so many settings in that store! To be expected since there are so many devices in so many countries). I'm very excited to see what this will do for me in terms of visibility, I'm not sure how many women there are in Ovi. Lets wait and see! So far it's favorable reviews:

Features I really like about the Ovi Store: Website online is excellent, clear and clean. The ability to send sms to your friends to download the application sure beats all the other platforms.  The mobile site is also in classic excellence for mobile devices. Very clear, very good search and very easy to navigate to.

Working with professional cameras is a totally different situation to working with the NSeries devices. I have to say, with good lighting I much prefer working with the mobile phone. With the embeded video editor, I can get data up on the 360Fashion platform much faster than the pro cameras. The process is so much longer with the pro cameras...importing, editing, exporting. In the last 7 years of mobile reporting I have developed a distinct 360Fashion style of shooting with mobile devices, methodology, and techniques in order to edit on the fly and post the data up to the web in a rapid fire way. This gives a live experience to the web viewers and allows for a edited "streamed" experience. Editing in the phone is great because after an event, on the way home by metro you can use up your time to create new clips. I'm disappointed that Nokia removed the MUVEE movie editor, it was a great way to create "preview" clips because the MUVEE phone editor auto-edited the clips in several different algorythms. I called the editing and then re-editing and even 4x editing MUVEE clip after clip "spontaneos cumbustion", and effect that overloads the phone system and creates mobile art through the breakdown of the mobile media. This spontaneous combustion of the digital data created beautiful pattern color effects, strange morphed rythms, and a distinct artistic style created by the phone itself that one could never come up with in the computer using final cut pro or aftereffects. One cannot plan for it, one can only select the most pleasing result. The phone, gernerated the art itself. Unfortunately all the test that I have made, contrary to what Nokia say about the Nseries being broadcast quality, I have never been successful in getting a satellight broadcast station to air the footage I have created. Most of you know that I have been mobile reporting since 2002, when I had to crack the phone open to get the videos out because there were no tools. Luckily with the new open mentality, the day and age has evolved to create a streamlined mobile content creation tool that now coupled with the OVI platform could give me finally the platform to create my Anina Dress Up mobile television show. Until then, I'm stuck with the lightest hand held pro camera to film for tv, however I find it clunky and difficult to get the same look and style to my shooting with my N95. Each tool has it's own abilities. I like experimenting with them all, but after, I make everyone shoot it all again quickly with my mobile for 360FashionTV. Here I am training my HD video camera man to shoot with my mobile perspective angles and style. When Nokia launched LIFEBLOG thanks to Charlie in 2005 it was a revolution for me--finally I could get the data up on the web with my mobile phone in a great user interface way. I tought 32 non-technical people to use lifeblog with great pleasure and many technophobic people loved the LIFEBLOG application that worked across all sixapart platforms. Now with the cancellation of LIFEBLOG, and the Nokia Share 3.0's exclusion of 3rd party websites, I feel Nokia's position in mobile blogging has been severely weakened. Of course the Nokia Share team tell me, "But you can blog to OVI". Not with the kind of data I have to upload with hour long interviews and video files that weigh well over 200mb with the OVI 100 mb limit. Also posting to Typepad and Movable type is a disappointing experience now because of the cancellation of LIFEBLOG, as the sixapart symbian mobile application for typepad is rudimentary, and despite my direct contact with the Mobile department at sixapart, I have been unable to even get the application working. It refuses to see all my blog accounts since the last upgrade of sixapart. Aslo I find that, like many American companies who cannot imagine that anyone would travel outside the USA, sixapart doesn't name anymore the jpg files that are uploaded by email to their platform in a way that google can search them (my nicely named-thanks to Nokia phone-images called "china-fashion-week_2009.jpg" end up being called "x2140u50975093585-958-95903753476-314pi". Tell me how google will associate that image with china fashion week?). The support say "you can add alt files to help google". Yes, only from the web, not from the mobile application (which doesnt work) or the email to blog. The LIFEBLOG application was brilliant interface also compared to the Nokia Share text based one, the timeline, the gps auto entered information thanks to triangulation, the tags, and the little comments you could write next to the photo that would display under the photo next to the big body text, made for a great "editor" formatting experience afterwards on the blog. You have to work with what you have, and if MUVEE would sell their mobile video application I'd pay for it if it could handle my 100mb video files. It would have to be built software for the phone as robust as the EDIT features inside the symbian system. Its one reason I still love the N93...great video quality, still had LIFEBLOG, and wifi. What a perfect combination!

LeWeb08, sponsored in part by Nokia, was a total success. The greatest thing about the event was that you could walk up to anyone, see their namecard, and feel free to talk with them about who they are and what they do. The party afterwards was really fun, cuz who ever goes to a nightclub and can talk and smile to everyone in the entire place. Where else is there so much transparancy, that even Michael Arrington can discuss openly on stage his discomfort and have Loic be able to respond to the crowd directly about any problems. There was a real togetherness feeling, and many of the people you have heard about one could just approach and start talking to. I walked in at the same time and saw Hugh and Doc Searls.

Uploaded on December 9, 2008
by dsearls

I got to sit with him and talk together during the whole first day! It was really enlightening to hear his perspective whispered in my ear. One got to catch up with the original crowd, and meet totally new entreprenures with unique business models. Marc Canter launched a new book! I cant wait to buy it. It had a lot of digital archetecture. I wonder how his platform, people aggregator, ranks against ovi. There are some extra features such as the blog rss import that are really cool. I would have chosen this platform for the forum.nokia.com blogs. There was a lot of talk about mobile, mobile love, mobile only social networks, mobile applications, mobile web. I thought that leweb08 too could have benefitted from the mobile calendar software and leiki solution.

I got to demo my Anina Dress Up application at LeWeb08 to everyone and found many collaboration partners!

Uploaded on December 9, 2008
by dsearls

There was a different feeling at LeWeb08 than at the Nokia World. I found it quite hard to interact with the green badge people at the event. First they separated the press from the rest, where as last year's amsterdam venue allowed reporters to move easily back and forth between the press interview areas and the presentations. It was a different vibe too becase without the calendar and leiki solutions, you didnt know who anyone was, you could not match make with the matchmaker. i was looking for people interested in partnering on games, and i didnt meet anyone who was there. i didnt either know about any nokia champion event, or nokia pro members have the chance to meet. would have been grate to have a meet and greet the nokia pro members area. The party too in amsterdam in 07 was so great--beach volly ball! Another great thing about the Nokia World was the food was excellent, and the exhibition area well laid out and easy to get friendly demos, support, contacts. 

LeWeb08 too is more interactive--many people can ask many questions and even talk with the speakers one on one afterwards in the press room. I got a great interview with marissa mayer from google about fashion which was very exciting! Stay tuned on 360fashion to hear how important fashion is in search technology!

Many of the press that had been present at Nokia World were at LeWeb08! It was cool to get their perspectives between the two conferences and discuss about technologies we had seen at both.

Uploaded on December 11, 2008
by Guido van Nispen

I missed Chris Andersen from WIRED MAGAZINE, he was awesome at Nokia World! I wish they would have brought him back to speak again. The gilmore gang on stage at LeWeb08 was really fantastic, but no women I have to report made it into the group. I wonder why Nokia World doesnt have pannels where the press can interview and hear the reactions together from the different departments. I think definitly David Weingerger should speak at Nokia World! He would really be enlightening to the green badge people.The super guest at LeWeb08 was Paolo Cohelo. He talked about how plagerizing his work into digital copies has not hert his business, but rather increased his sales of hard copy books in the country where the copy was made. He said he even dedicated a whole page on his site to link to the copies. His publisher called him up and didnt know what to do about it. You can watch the web stream here: Paolo Cohelo. Marissa Mayer was present and talked about Google Chrome and how they worked with big fashion designers to choose skins for iGoogle.

I stood in line to ask my Marissa Mayer questions typing them out on my 810 tablet in line but in the end I had to ask her backstage.

Uploaded on December 12, 2008
by dotdean

The venue of LeWeb was really impressive. I liked the open space, the levels, and the cheese platter and deserts were pleanty! I would have loved more salad in a bigger cup :D same at Nokia World. The salad at LeWeb08 was great dressing.

The Nokia Speech at on Love, was really entertaining, but too big to upload to ovi.com. I asked if there were any plans for OVI to white label their software, now that Nokia is a software company and not a handset manufacturer. He answered that first they were working on the platform. 

Le Web also had problems with the wifi, as the same in the big hall at Nokia. Many bloggers and people were very upset about this at LeWeb08--but if Nokia can't do it, what makes anyone think that that Swisscom can do it? My friend at Nokia World told me that it's always like that at events, everyone gets on the web, then it slows down and doesn't work, then some people drop off, and the die hards get on. I was with Robert Scoble at Nokia World, and he and I could not really get on the web there either until later in the day or in the press lounge. If Swisscom in leweb08, France Telecom in leweb07, and at Nokia World too can't figure out the best solution, then I say, it's up to the bloggers and web users to be descrete and not hog up the lines with uploading huge videos, or checking email, or just hanging out on the line. Get up, do what you have to do, and then close down and let someone else online. Maybe we need some time slot software like when you go to the genious bar at apple, you can register for your timeslots when you want to blog :D. that would never work we know because human beings are selfish by nature. They love to be connected.

For some reason, my 360fashion video embed code does not show up in this post, nor the javascript version, so if you want to watch the marissa mayer interview it's here. Also the fotonauts javascript seems not to be working in this lifetype blog software but you can watch the photos here.

Mostly, it was the atmosphere at LeWeb08, that really won out for me--one could really walk up to ANYONE at the venue and start talking. This was the most profound feeling and best part of the event. Nokia really did a great job in connecting people by sponsoring this event.

I asked the question at LeWeb08 to Google CEO, about Google TO DO list request was considered "off topic" until my psycic manifestation powers moved in and Google announced to do lists on Google Labs 5 minutes after I asked the CEO who thought the question was trivial and he would take it into consideration. I was thinking of that in the OVI services, there's a task list manager, so it is strange that there's no task list manager in the suite of google collaboration sofware. I map my domain over gmail for professional reasons in business, and a to do list would be very welcome. Ovi's advantage is that it is integrated in their product offering, and synches with the phone, however, i cannot use ovi for business purposes as it would not come with my domain as in the gmail masking.  

If you are wondering about these crazy photos, I was given the task of destroying a "indistructable phone".

In the end I managed. Nothing can withstand MODELPOWER.

OVI SYNCH

I really think that ovi has a chance to help a lot of people. Currently I use plaxo.com to synchonise my contacts, but it only works with windows mobile and the other way is using the mobile service. I just signed up to ovi contact syncronisation and tried it out on my phone. It was really convenient and got my information into my calendar online, to do notes, and notes. The service is really well laid out on the screen, and if i did not use gmail documents and calendar so much, I would definitly switch to using ovi all the time. If ovi would make it possible to import my gmail calendar and contacts I would definitly switch between using it and gmail. I realize that ovi have ovi mail, and if i did not map my domain over my gmail, again, I would seriously consider switching.

I think that the trust factor will be really important for Nokia to establish, becuase I'm not sure how many people have built up enough trust with Nokia to syncronise their phone contacts. I would consider to do it because it would make my life easier and I could get away from plaxo and their terrible service social network that is mandatory. I wish Nokia would build some widgets like "import from plaxo" would be amazing. Then I could get off that system. The advantage of plaxo is that you can sync your computers too, not just your mobile device.

The clear advantage of using ovi is the one stop shopping experience, the seamlessness, the syncronisity--the interoperability. The send settings to your phone and upload from your synch. This is truely outstanding service and clearly easy to use. I love how you can even use it if you have a wifi device because as we know, there are not a lot of pre-paid mobile phone cards that can do internet.

Nokia have been forging ahead with creating widgets in the new N97 for facebook, google search, and more...will they do the same for ovi? If Nokia can let me get my data in and get my data out (sync in from google--sync out from ovi to google) then I will not hesitate to move totally to ovi system. So long as it's a one way street--only in no out, I dont know if i want to invest in a closed platform where I can not get my data out. At least on google I can get the data in, I can export it to other formats, I can import data, I can export my data...it's an open platform. Of course it doesnt work with my nokia phone very well and that is a big disadvantage that can be worked around with services such as goosync. Still it would be so nice if your informataion could become liquid and then you could choose the best system for staying up to date: ovi for sure is in the top contenders for great services.

Photo: Uploaded on December 3, 2008 by budiputra

Some of the most exciting things about this year's Nokia World was how the press got to have access to key leaders to talk directly to them one-on-one.

Photo: Uploaded on December 3, 2008 by budiputra

Many of the journalists really appreciated this opportunity. Robert Scoble really gave super advice, mused with them on strategy, and video'd the heck out of everything using his flip cam!

I found it interesting to talk to the head of marketing and ask him how, now that Nokia is a software company, will they deal with China. Facebook & Google, are not at all popular in China. Nokia, being a leader in the China market for handsets, could have a tough time to bring the N97 to market due to Baidu's popularity and the new social networks that are exploding. I wonder if in China they will make a localized version with local social networks and Baidu search or if facebook and Google are their global partners and no localization will be possible. Perhaps it is the strategy of facebook and Google to leverage Nokia to increase their userbase in China.

Uploaded on December 2, 2008 by random0

It was very generous of Anssi Vanjoki was very kind to take my questions about the battery life of the N97 and how many women were consulted on the design of it. I commented about solar power battery backs, however Mr. Vanjoki pointed out the obvious which was that one cell on the back of a battery pack will not solve your power problems (because direct sunlight is needed in constant to charge). He said that the N97's design team is 50-50 men and women.

Uploaded on December 2, 2008 by random0

Again the lovely Darla Mack backed me up in my campaign for fashion phones becoming S60 phones so as to target digital girls such as we are. 2 Years ago at the Nokia World, the design head stated that they understood that women were really into multimedia and that Nokia would respond to this female demand (and he said specifically that it meant not making the phones pink). Both Darla and I would love to see more visually stimulating phones such as the fashion phones, but we need the power of NSeries inside!

Uploaded on December 2, 2008 by random0

Seeing Robert Scoble, and listening to his point of view on the N97 was really interesting. He suggested to Nokia that they should do a fully branded facebook phone. However, I think that would not be in line with Nokia's brand strategy. Other phone manufacturers have done that type of thing (Moto Dolce & Gabana gold razer) and been successful so I can understand Robert's point of view. However, Nokia have never been the ones to partner with only one brand. The N97's appeal is it's host of services in one touch screen device.

Uploaded on December 1, 2008 by Robert Scoble

Robert took a lot of great photos on his flickr and wrote an interesting breakdown on his blog. The interface of the N97 is what I find very interesting. The killer feature for me, and the advancement in UI design is the IMPORTANT PEOPLE photos (4 on the screen). What is revolutionary about these 4 photo icons is that you can put your 4 most important contacts on your screen. When you click on their faces, the screen changes to show you all the sms messages, emails, and other communication information that you have had with this person. Many times I use multi-communication to talk with someone. Example: I have just responded to an important email to person X, and then I text person X to tell them that I have answered their email and to have a look at it now and reply to me. Many times they either respond by sms to say they answered, give me a short answer or immediate feedback answer, and then elaborate on it or give more details in the email. I find this point that the UI can make it possible for me to have all this conversation on one page really unique and revolutionary. I have not heard anyone else really focus on this feature, and for me, it's the top advantage.

Nokia world starts off with a big green carpet bang! All the top are here and everyone is talking about the N97, slide screen, every detail such as the orange around the camera protective lense, the touch screen, the hinge everyone is talking about. This is really the season for talking about mobile mapping, advertising, green eco moves by the company globally, new improvements in mobile email and messaging, my top model friend renata came with me to the private dinner with nokia france (that was so cool to finally have a model friend come into this techy world), lost luggage by vueling, relentless tracking of it by the beautiful art hotel with an amazing view. I had a great day with the lovely and intelligent, Darla Mack, and bugged a lot of people about women and mobile...:D I'm meeting a lot of great new people and the wifi is holding up. The press one on one's with the top people in the company is really interesting. I was with the social media group for some meetings and will post the videos tomorrow. I got to talk to the nokia share guy about why sixapart states on it's website that it's compatible with share--and it doesn't work--plus in v3 of share it's not possible to imput your own servers like in v2. hopefully he will find out why they took it out and get it put back in :)

everyone is talking about the hinge on the N97. everyone is talking about the touch screen. it's a slim phone and comes in white and black. every curve on it's shape has a reason and a rhyme for being there such as the raised area on the back cover so that you can grip it easily for taking photos in your right hand. the carl zeis lense got a cover back on it after the N96. this phone is the phone that conjurs up the image of a 30 something startup exec sitting at a table in the morning with his coffe and a briosch reading this feeds for the day and getting his news from the curved up hinged design. they say it's a blogger, multimedia phone, but it seems to be more ready to let you read information or watch internet videos, yet it has a 5 mega pixel camera and facebook, ovi, maps, email, feeds, widgets, inside it's touch vga screen.

off to the nokia party -- and i'm late! 

ps. the backchannels and the twittering is cool. what i miss right now is the great LEIKI software of the past that helped me meet and make appointments during the event. this time around i'm just meeting people by chance. with the LEIKI software is was really great to figure out who to meet of the participants, and the mobile calendar application where you could plan your sessions was fantastic. no one on the twitter or the chat channel could tell me if nokia world had a mobile website this year. it seems that they are all used to getting the regular web on their mini computers. even if wap site days are over, the calendar was really helpful, with the possibility to build your own personalized schedule at the event and the LEIKI intelligent networking tool was truely missed. lets see whom else i will meet at this event!

some videos I uploaded to ovi:

By far these candy cane phones are so cute with mirror series. Loved it. Had to ask again, Why no s60?

Yes had to stop by and see the christmas collections. There was the special edition prism collection. Loved the purple.

By far my pick for best seller. I loved the feel of this phone in my hand. I wanted one so much. It is only a phone. Not even a camera. But so cute. Of course i wish it had the s60 platform in it.

I'm a phone fiend. One could even say I'm a Nokia fiend (I have at least 3 in my bag right now and have had 10 or so different Nokia over the years).

So of course, last night I jumped at the opportunity to go to the Nokia Christmas showcase afterwork party!

I could tell you about the new N96, or the new E series but what I really want to talk to you about is this:

Eco phones!
The one on the left is going to be part of the upcoming layout and will have an intelligent charger that you can leave plugged in, it will NOT consume any energy. The one on the right is a concept phone: Remade is made entirely of recycled material: Coke cans for metal, tires for the plastic parts, etc.

Also, Nokia is partnering with various companies to offer a we:recycle box where you can drop your old phone, 5€ will go to the WWF of France.

And I was lucky enough to catch Xavier for a presentation of the eco phones!

360FASHION NETWORK presents PHOTOGRAPHIC EXHIBITION OF Piero Biasion, and CLOTHING DESIGNS OF Pierluigi Fucci, IN BEIJING, CHINA

Beijing, China June 11, 2008. 360Fashion Network proudly announces its first network event in Beijing, China, featuring well know photographer Piero Biasion, and Italian designer Pierluigi Fucci in the presence of his His Excellency Ambassador Of  Italy, Roberto Sessa, international press, fashion celebrities and Chinese dignitaries.

The initiative will host a photo exhibition of Piero Biasion with photos bringing together “Fashion meets Art”. Piero Biasion has been shooting fashion for 20 years and has run full circle with runway, art, fashion, ballet. The event features a fashion show with top Chinese models wearing designs by innovative and gifted designer, Pierluigi Fucci.

“360fashion is excited to hold its first network event in China bringing together eastern and western fashion communities.” say anina.net, the Founder of the 360Fashion network.  “We are introducing 360Fashion's business network along with featuring the innovative and emerging talents in Italian fashion through the work of photographer, Pero Biasion and the clothing designs of Pierluigi, Fucci.”

It is our pleasure to invite you to attend the 360 Fashion Network Event of 'Fashion Meets Art', photo exhibition by Biasion Studio on 11 June 2008.  Biasion Studio was founded by Mr Piero Biasion in Milan, who is famed in the world fashion industry for his unique artistic approach in photography.  Mr Piero has been working closely with top fashion magazines like Vogue, Harper's Bazaar and top designers including Giorgio Armani, Dolce & Gabbana, Versace and etc for the past 20 years.  'Fashion Meets Art' Photo Exhibition will showcase Biasion Studio's collection ranging from fashion to contemporary arts, and for the first time ever, some exclusive images of Mr Giorgio Armani at work in his studio will be revealed to invited guests.  Italian designer Mr Pierluigi Fucci will be showcasing his collection to the guests at the exhibition too.

Details of the event are as follows.

Date: Wednesday, 11 June 2008
Time: 1800 - 2030
Program:
1800 Arrival of Guests/Cocktail Reception
1825 Arrival of Guest-of-Honor, Italian Ambassador to China, Mr Riccardo Sessa
1830 Welcome note by Anina, founder of 360 Fashion Network
1835 Introduction of Biasion Studio by Mr Piero Biasion
1840 Autumn/Winter08 Collection by Pierluigi Fucci
1850 Reveal of the Photo Exhibition
1855 Italian Night with wine, food, music and more...
2030 End of Event

Event live blogged at:  http://blog.360fashion.net/biasion_studio/

About 360Fashion Network

360Fashion was founded by top model, Anina and launched in 2005 from Paris, France. The company is self-funded. 360fashion has built the first business blog platform custom-built for the fashion industry. 360Fashion brings together top level fashion professionals for networking and business opportunities. We are developing the next generation online fashion platforms together with top technology companies. 

360Fashion Network Tel. +44 207 8717 360 info@360fashion.net

About Piero Biasion

Biasion Studio was founded by Mr. Piero Biasion in Milan, who is famed in the world fashion industry for his unique artistic approach in photography.  Mr Piero has been working closely with top fashion magazines like Vogue, Harper's Bazaar and top designers including Giorgio Armani, Dolce & Gabbana, Versace.

About Pierluigi Fucci

INDEFATIGABLE worker, profound researcher, an expert in the subject matter with its endless technological and creative possibilities, he is appreciated for his solid, hard working and down to earth character. He is respected moreover for his mental agility, his fantasy and that touch of visionary audacity that should never be lacking in any creative person deserving respect.

YOU CAN WATCH THE 360FASHION SEGMENT HERE! Tremendous databases, wireless communications and the miniaturization of electronics provide opportunities to make major changes in the way people work and live. The Transformation Age explores the office, the marketplace, media, finances and our digital lives as they take new forms and remove the barriers of time, distance, wealth, education and even age. THE OFFICE The way an office looks and operates has changed dramatically in the past 50 years, and information technology - for better or for worse - has made a lot of those changes possible. Offices contain people who oversee or design products and services, market them and handle finances. I.T. continues to reduce the role of people in some of these functions while simultaneously reducing the importance of location. Anina Trepte is a high tech globe-trotting fashion model who practically runs her 360 Fashion company and web site with her cell phones. BROADCAST TIMES ON PBS ARE HERE

ANINA DRESS UP brings reality into the virtual environment: real model, real designers, and real fashion, By bringing real-life fashion and technology together in an innovative mobile game, anina.net promotes designer talent on a global level from the palm of customers’ hands.  ANINA DRESS UP opens a new market channel for innovative designers to reach future clients, by creating brand awareness through the mobile phone. It is a channel for consumers to discover local brands and new designers ahead of the curve.

Download the Game here to your phone:  http://mobi.aninadressup.com

ANINA DRESS UP allows the user to read insider fashion news from the experts at 360Fashion and provides networking opportunities and news about the designers featured in the game.

The primary goal of the application is to give local fashion brands global visibility in the palm of clients’ hands, and lead to new talent discovery for buyers and journalists. To create a game geared toward the fashionable, from the insiders’ global perspective.

Participating designers are London’s, ELEYKISHIMOTO, New York’s Chesley McLaren, Holland’s Jolina Jolink, Daryl van Wouw, BLUEBLOOD, Jan Taminiau, DFF’s Conny Groenewegen, China’s Zebra Woods accessories, and Belgian designer Anja Austa.  Zebra Woods and Anja Austa have both designed phone jewelry inspired by the game.

Its innovative user experience: it has an offline mode memory game where the players have to recreate the outfit shown to them under one minute. It has an offline free mode where players can mix and match their own outfits in their own time, with an online component for downloading new outfits to anina’s closet. When the player has finished making their own outfit combination in the phone, they can send the data via GPRS to an online gallery. In the online gallery, the public can vote and comment on the outfits.

Innovative technology is at the core of ANINA DRESS UP and is based on the following combination:  Flash Lite by Adobe Corporation, collaboration with i2 tecnologia from Brazil, and anina.net’s interactive media approach. By bringing fashion drawings & information into the palm of players’ hands, designers can get their brand name out in innovative and effective ways.

Anina.net / Nokia Champion
Anina is a model with a passion for technology and the founder of the 360Fashion Network. She is a second year Nokia Champion, and wishes to encourage women world-wide to beautiful, intelligent, and technological.  www.anina.net

i2 tecnologia
Felipe Andrade / Nokia Champion
i2 tecnologia is a web and interactive company based in Brazil. Utilizing Adobe’s Flash Lite™ technology, i2 tecnologia provides innovative ideas and immersive experiences to the screens of mobile handsets, while driving the next evolutionary step in mobile content by delivering content to any device with a screen.
www.i2technologia.com

360Fashion Network
360Fashion is a network of high level fashion professionals using the latest web 2.0 and mobile technologies to create online media. 360Fashion is building a bridge between fashion and technology. www.360fashion.net   www.360fashion.tv

WHAT PEOPLE ARE SAYING ABOUT THE GAME:

http://vpod.tv/aninanet/453869 

http://vpod.tv/aninanet/453815

http://vpod.tv/aninanet/453851

http://vpod.tv/aninanet/453878

http://vpod.tv/aninanet/453842

http://www.adobe.com/mobile/supported_devices/handsets.html

The mobile phone version opens nicely in the phone

 

Photos automatically form according to device

Automatic page layout

The cover

90% page zoom

90% Page Zoom

50% page zoom

Readable text

Shots of individual page entries dynamically generated by the magazie. An excellen e-book.

Club of Amsterdam Season Event.

the future of Fashion
            Lifestyle & Technology
            
            LIVE WEBCAST          

Thursday, January 31, 2008
            Conference: 19:00-21:15

         

Connect to the Internet             http://www.webcastingstudio.eu/             on this date and time you will see a free interactive webcast of the             event.

         

For conference information,             please visit:
            http://www.clubofamsterdam.com/event.asp?contentid=725

Charlotte Smith from 360Fashion Public Relations will be giving my speech, and %

ANINA CHALLENGES ALL GEEKS TO TEST THEIR FASHION EXPERTICE!

ACCEPT THE CHALLENGE AND DOWNLOAD HERE!

Anina, of Anina.net, model and founder of the 360Fashion Network, launches the ANINA FASHION TRIVIA mobile game together with MobileRated.com!

ANINA FASHION TRIVIA brings reality into the virtual environment: real model, real designers, and real fashion. By bringing real-life fashion and technology together in an innovative mobile game, anina.net sharpens the fashion knowledge of any geek in the palm of their hand.  ANINA FASHION TRIVIA is also a channel for consumers to discover fashion, learning facts that they may not have known about the clothes they wear. The game queries about past fashion history and current fashion knowledge garnered from the 360Fashion Network professionals.

Java technology is at the core of ANINA FASHION TRIVIA and the game is created in collaboration with the online free mobile gaming portal, MobileRated.com, and graphic artist Yun Chen. The primary goal of the application is to create a fun, multiple choice application for people to learn about fashion in an interactive way. Players can test their own fashion trivia expertise, play in groups, or play against one another! Using mobile technology allows players to amuse themselves with their friends anywhere, at anytime, with their mobile device.

The 360Fashion members are: ELEYKISHIMOTO, AMSTERDAM INTERNATIONAL FASHION WEEK, IMRAN AMED, ZEYNEP KUN, SUSIE HOLLANDS, WOMEN MANAGEMENT, WS2M SCOUTING, SONNY VANDEVELDE, VIVIANE BLASSEL, THE ARTIST ADVICE, IRIS BROSCH, and ANINA.NET

Anina.net

Anina is a model with a passion for technology and the founder of the 360Fashion Network. She is a second year Nokia Champion, and wishes to encourage women world-wide to beautiful, intelligent, and technological.

Yun Chen

Yun is a student in learning and loves creating beautiful things. He enjoyed 3 years product design and is now studying media technology. In the future he hopes to create more beautiful things.

MobileRated

MobileRated.com is your #1 source for free mobile phone games. From this site, you can browse or search for the games you want and either download them to your PC or directly to your phone.

360Fashion.net / 360Fashion.tv

360Fashion is a network of high level fashion professionals using the latest web 2.0 and mobile technologies to create online media. 360Fashion is building a bridge between fashion and technology.

YOU CAN PLAY IT ANYWHERE! IT'S MOBILE! 

watch the video here!