On this day last year I posted a blog about predicting the main mobile trends for 2007 and suggested a few ideas with the help of a few comments from the community. I thought I would start my year in a reflective mood (must be my age) and see how we did. Location based services have certainly come to the fore (although I am not sure if anyone is actually making any money) but I think we can have a point for that one. Flat rate data tariffs becoming the norm hasn’t come about as widespread as I thought (certainly not in the UK) so I think we only get half for that. The emergence of social sites on mobile is coming about although as yet presence is not really part of the equation so I don’t think we get anything there. Finally the increase in Flashlite content, which has grown but not as much as I expected so might get half a point for that one. Overall this gives us a hit rate of about 50% which is what the article I originally discussed predicted so perhaps no surprises there and shows the dominance of a not so educated guess. In regard to this year I will say:

• ‘Green’ will replace ‘Open’ as this year’s mobile black
• Widgets will become a force in mobile content
• Ad driven content will continue to increase (widgets no doubt being seen as having huge potetial)
• NFC use will start to accelerate and public awareness will grow

Ok so if I’m able to do this again next year we will see how it goes and if anyone wants to add to my rather simple list then please add a comment.

BTW a happy new year to the mobile community in general and lets hope it’s a much fun as last year