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robin.jewsbury

Robin is co-founder of RefreshMobile Ltd which was Forum Nokia developer of the year for 2006/7. Refresh has developed a number of innovative products including Mobizines (a client providing magazines on phones), Eyemags (user generated magazines on phones) and most recently Mippin (which mobilises the web for Mobile in the browser). See this blog on your mobile at http://mippin.com/forumnokia

 

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Robin Jewsbury's Forum Nokia Blog

Size does matter!

robin.jewsbury | 22 April, 2007 11:15

My previous article "Nokia comes out top" generated a lot of interest, because it implied Nokia handsets created the best user experience but did not explain why.   The UK's premiere online technology news site,  TheRegister analysed the article and said "perhaps the kind of people who buy Nokia phones are the type who enjoy mobile content, or the interface and interaction experience is so much better on a Nokia..".

Screen Size Matters

Since a few more weeks have gone by and our product, Eyemags now has had over 420K downloads I have much more data to play with.  We've now have 25K votes on the magazines and 10K have come from Nokia handsets (in fact from 72 different models).  I took the 72 models and found the screen dimensions and then plotted the voting % deviation from the average by screen size.

 

The result is that people with larger screens seems to have the perception that the magazine is better - perhaps not a surprise that screen size does matter.

 

This is clear example that mobile content is a better user experience on the better handsets and that the manufacturers that sells better models will also benefit from this perception. 

 

Well done Nokia, your strategy of producing large screen Handsets is making users happier with our content.

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