It was wondering how I could unashamedly promote our new product on this blog and even if it were allowed.  Then I discovered we actually had some interesting data coming out of it and that Nokia came out looking very good.  So I think I can do it and also show some very interesting data too.

Our new product is called EyeMags.  Its a very simple way of users generating their own magazines (currently on our website only - but soon we'll add generation from the handset itself).  The magazines are highly graphical and have a very nice user experience - we generate different versions for different screen sizes and so use the total screen.  We've been up and running for 4 weeks and with no marketing whatsoever (in fact this blog entry is the closest thing to promotion we've done), we've had >200K downloads.  You download the content from our mobile site (wap.eyemags.com).

2 weeks ago we added voting, so users can feed back to us their rating for each magazine.  When we collect the vote we get the handset type and I quickly noticed some handsets were getting better votes than others (albeit for the same magazines).  So I did the analysis in the graph below to see which handset manufacturers got the best votes and here it is.  It's based on 10K votes over the last 2 weeks (generally ~20% of downloads result in the user looking for another eyemag in which case we ask them to vote on the one they came from).  It  may be unfair on LG (as it only had 70 votes in the result set), but I think it is generally accurate and in a few weeks I'll run it again and post the results on the Eyemags blog.  When I have more data I suspect I will be able to break down by handset models as well.

10/4/2007 - Further analysis now we have >15K votes Nokia are still clear winner over all other phones and the ranking remain the same.  We need to understand why the perception of Nokia users is that EyeMags appear better.  When I have even more data I will break this down further by model to try to understand the reasons for this better.