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robin.jewsbury

Robin is an innovator and entrepreneur. 1st prize winner in the Calling All Innovators competition 2009 in the Internet Innovation category for TechBuzz widget which Robin wrote. He co-founded Mippin.com (then called Mobizines) in 2004 which won Forum Nokia developer of the year for 2006/7. He founded a new startup, Alibro Ltd in Oct 2009, as a vehicle to further EyeMags.com

 

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Robin Jewsbury's Forum Nokia Blog

Top 20 Countries Downloading Mobile Applications - big surprises!!

robin.jewsbury | 15 April, 2007 13:11

% Download by Country

When I did this analysis I was really surprised - I could not believe it was right!  The countries seem so random - is it statistically significant?  Read on and make up your own mind.

I took 120,000 mobile phone download log entries from our EyeMags mobile wap site (wap.eyemags.com).  I found the country from the ip address sent from the phone using InetAddressLocator.  EyeMags is a C2C content creation tool for users to create their own magazine applications for mobile phones and share these with their friends.  Its highly graphical with pictures and text and in the 6 weeks the service has been live the content has gravitated towards "girlie" type content.  Although there are examples of all types of content on the system the "girlie" type content is dominating the downloads.  The service is incredibly popular and we are about to pass through a third of a million downloads.  It could be argued that the high download content countries are those that are interested in "girlie" content but I would still argue that these are the countries that are leading countries for the Mobile Internet and in particular for Mobile application downloads.

Are the result statistically significant?  Certainly the top 10 countries seem to be and its still quite surprising that to see Indonesia and Romania there.  We knew about that India and South Africa were big but did not realise India was a significantly bigger downloader than the US.

However, whether or not the Maldives with 1000 downloads is the 20th country in the world for Mobile Internet application downloads could be seriously questioned.  Reality is that we do not have enough data for the lower countries yet.

I'll be providing further analysis of these results on the EyeMags blog.

 

 
 

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