anina net's Forum Nokia Blog

ANINA DRESS UP MOBILE GAME FOR GIRLS

2008-04-16T11:19:45+03:00

ANINA DRESS UP brings reality into the virtual environment: real model, real designers, and real fashion, By bringing real-life fashion and technology together in an innovative mobile game, anina.net promotes designer talent on a global level from the palm of customers’ hands. ANINA DRESS UP opens a new market channel for innovative designers to reach future clients, by creating brand awareness through the mobile phone. It is a channel for consumers to discover local brands and new designers ahead of the curve.

Download the Game here to your phone: http://mobi.aninadressup.com

ANINA DRESS UP allows the user to read insider fashion news from the experts at 360Fashion and provides networking opportunities and news about the designers featured in the game.

The primary goal of the application is to give local fashion brands global visibility in the palm of clients’ hands, and lead to new talent discovery for buyers and journalists. To create a game geared toward the fashionable, from the insiders’ global perspective.

Participating designers are London’s, ELEYKISHIMOTO, New York’s Chesley McLaren, Holland’s Jolina Jolink, Daryl van Wouw, BLUEBLOOD, Jan Taminiau, DFF’s Conny Groenewegen, China’s Zebra Woods accessories, and Belgian designer Anja Austa. Zebra Woods and Anja Austa have both designed phone jewelry inspired by the game.

Its innovative user experience: it has an offline mode memory game where the players have to recreate the outfit shown to them under one minute. It has an offline free mode where players can mix and match their own outfits in their own time, with an online component for downloading new outfits to anina’s closet. When the player has finished making their own outfit combination in the phone, they can send the data via GPRS to an online gallery. In the online gallery, the public can vote and comment on the outfits.

Innovative technology is at the core of ANINA DRESS UP and is based on the following combination: Flash Lite by Adobe Corporation, collaboration with i2 tecnologia from Brazil, and anina.net’s interactive media approach. By bringing fashion drawings & information into the palm of players’ hands, designers can get their brand name out in innovative and effective ways.

Anina.net / Nokia Champion
Anina is a model with a passion for technology and the founder of the 360Fashion Network. She is a second year Nokia Champion, and wishes to encourage women world-wide to beautiful, intelligent, and technological. www.anina.net

i2 tecnologia
Felipe Andrade / Nokia Champion
i2 tecnologia is a web and interactive company based in Brazil. Utilizing Adobe’s Flash Lite™ technology, i2 tecnologia provides innovative ideas and immersive experiences to the screens of mobile handsets, while driving the next evolutionary step in mobile content by delivering content to any device with a screen.
www.i2technologia.com

360Fashion Network
360Fashion is a network of high level fashion professionals using the latest web 2.0 and mobile technologies to create online media. 360Fashion is building a bridge between fashion and technology. www.360fashion.net www.360fashion.tv

WHAT PEOPLE ARE SAYING ABOUT THE GAME:

http://vpod.tv/aninanet/453869

http://vpod.tv/aninanet/453815

http://vpod.tv/aninanet/453851

http://vpod.tv/aninanet/453878

http://vpod.tv/aninanet/453842

http://www.adobe.com/mobile/supported_devices/handsets.html

LIVE WEBCAST --ANINA DRESS UP -- AMSTERDAM FASHION WEEK

2008-01-30T20:09:21+02:00

Club of Amsterdam Season Event.

the future of Fashion
         Lifestyle & Technology

         LIVE WEBCAST

Thursday, January 31, 2008
         Conference: 19:00-21:15

Connect to the Internet          http://www.webcastingstudio.eu/          on this date and time you will see a free interactive webcast of the          event.

For conference information,          please visit:
         http://www.clubofamsterdam.com/event.asp?contentid=725

Charlotte Smith from 360Fashion Public Relations will be giving my speech, and %

360Fashoin Shopping Map of Fashion

2007-05-22T00:49:21+03:00

360Fashion announce the first trials in Location Based Services, by creating a 360Fashion Map of Fashion with Pikeo, a photo sharing platform by Orange.

360Fashion uploaded photos during the past A/W 2008 Fashion Shows in LONDON, MILAN, PARIS, AMSTERDAM.
Zoom in and out of the map, or click on the photo albums to see where the event or designers are located. search out the sample map photo locations and events on the map. sign up and submit your own photos geo-located with pikeo tags of WHO, WHAT, WHERE. if the tags are the same on two accounts, and the members are friends, then they can share eachother's photos geo-located on eachother's maps. it's a very nice feature of pikeo.

Copyright protection is a fierce topic in the fashion industry, and the laws surrounding the photo rights and creation rights intense. Style.com are under attack from the Federation de la Couture in Paris, France. The importance of working with FASHION PROFESSIONALS is more needed than ever. Internet speed is bringing the collections to the public before going into manufacturing. This is allowing copy cat cheap production and unethical labor counterfiet pieces to be produced.

360Fashion Shopping solves these issues by not releasing the photos before they are present in the stores, unless we have permission from the authorised 360Fashion photographer, who has obtained written permission from the Designers.

360Fashion consulted with the Federation de la Couture to understand the concerns of the Federation, and 360Fashion consulted with photographers in LONDON, MILAN, PARIS, and AMSTERDAM, to understand the photographer's side of the story. anina.net has in mind several technological solutions to the problem that creates a win - win situation for Designers, Federation, Photographers, and 360Fashion mobile reporters. 360Fashion demo'd the mobile 360Fashion magazine to the head of the Federation, and showcased the web technology of Pikeo. anina.net recorded all the feedback from the Federation, in order to understand how technology could solve the problem.

stay tuned for the technological soloution created by 360Fashion in responce to these issues.

Working with knowlegeable FASHOIN PROFESSIONALS, understanding the protocol in the PR and COMMUNICATION meathods, permission agreements, and that have the personal trust of the Designers is essential to a successful web 2.0 and mobile execution.

DOWNLOAD FLASH LITE FOR FREE

2006-12-08T00:03:13+02:00

Seems like you can download flash lite for your phone for free now…
http://www.adobe.com/devnet/devices/index.html?tab:downloads=1

Worked on my N80.

360FASHION & TECHNOLOGY -- FLASH LITE 2.0

2006-06-11T14:40:49+03:00

i gave a speech to the world congress in barcelona at 3GSM together with adobe corporation on the flash lite 2.0 application that i developed and the flash cast application that i developed for my 360Fashion community. i explain a lot about why flash lite 2.0 technology is the key for the fashion industry and for women to enter the mobile market. i explain how to get the mobile party started and everyone using their phones.

you can watch the movie here